In the bustling world of ecommerce the landscape is swiftly evolving. It’s no longer just about the products you sell, but how you present them. At the forefront of this transformation is User Experience (UX), a field that proves convenience is the new loyalty, and customer relationship trumps over brand. Consider Amazon as an example. […]
Indian brands are prioritising customer experiences to drive growth, according to new research from Adobe. Most organisations are cutting their marketing and customer experience budgets – 42 per cent have already done so, and 37 per cent will in the next 12 months. In response, brands are seeking to drive efficiencies by deploying technology solutions […]
In order to boost the tourism sector, Bhutan has planned to reduce the ‘expensive’ airfares to lower the price for visitors travelling to the country, Bhutan Live reported. According to country’s Finance Minister, this step would result in uptick of travellers to the country and increase the number of visitors that visit the nation, as […]
Meesho, the ecommerce marketplace, unveiled its strategic expansion into the realm of branded products with ‘Meesho Mall’. While customers may not always seek out brands for their shopping needs, there have been repeated searches for branded products with respect to certain categories such as Personal Care and beauty, Footwear and Electronic Accessories. According to the […]
Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India and the Transport Department, Government of Kerala signed a Memorandum of Understanding (MoU) to expand the scope of the open mobility network in the State. Under this agreement, what began […]
MediBuddy, a digital healthcare platform promises to deliver an online video consultation with a specialist doctor in 10 minutes, 24X7, 365 days a year. The campaign focuses on creating a healthier India by launching a series of targeted brand films featuring Amitabh Bachchan. “In today’s time, individuals are increasingly demonstrating an inclination towards adopting a […]
