Indian beauty brand stages a first-of-its-kind hot air balloon proposal to debut its Cloud Kiss Soft-Matte Lipstick Indian beauty brand Mars Cosmetics has raised the bar for experiential marketing with the launch of its latest product, Cloud Kiss Soft-Matte Lipstick, unveiled through a dramatic sunrise hot air balloon proposal — a first for the […]
Tint Cosmetics launches Tint Labs in Mumbai, India’s first custom beauty studio offering personalised, made-to-order makeup
Oriflame marks 30 years in India, highlighting science-backed product excellence, women-led entrepreneurship, and expansion plans across skincare, wellness, and emerging markets
Etude hosted an immersive cultural evening in Mumbai to unveil its three India-exclusive Fixing Tint shades co-curated with Palak Tiwari
Initially, Honasa will acquire a 95 per cent stake via a secondary purchase at an enterprise value of Rs 195 crore, subject to closing adjustments
The campaign underscores Traya’s core message: sustainable hair regrowth begins with fixing internal health, not superficial solutions India’s leading hair health-tech brand, Traya, has renewed its partnership with actor Rajkummar Rao for a new campaign aimed at reshaping how people understand hair loss. In their third collaboration, the brand and the actor spotlight a […]
Innisfree launches its Green Tea Ceramide Cream in India, delivering supercharged hydration, barrier repair and calming care powered by Super Green Tea™ and Ceramides
A first-of-its-kind beauty collaboration brings together ethical British formulations and modern Ayurvedistry, offering bespoke gifting options for India’s wedding season In a move that redefines premium wedding gifting in India’s booming beauty market, global ethical beauty brand The Body Shop has joined hands with Ayurvedistry-led favourite indē wild for a limited-time collaboration. The partnership, […]
India’s indie beauty movement is accelerating as homegrown brands win consumer trust with culturally aligned formulations, transparent communication, and strong value propositions
The brand has unveiled Wellbeing Kids Superfuel, a science-backed daily nutrition mix for milk crafted for children aged seven and above
