Innisfree’s new 2-in-1 cleanser combines a wash-off mask with a daily foaming cleanser, targeting sunscreen, makeup, impurities and uneven-looking skin in a single step Innisfree has introduced its Vitamin C Brightening Mask-to-Foam, a 2-in-1 brightening cleanser designed to combine the benefits of a wash-off mask and daily cleanser in one skincare ritual. The launch […]
The limited-period collaboration combines Korean skincare and contemporary jewellery to offer young Indian consumers a value-led, experience-driven festive gifting proposition Korean skincare brand The Face Shop has partnered with contemporary jewellery brand Palmonas for Raksha Bandhan, bringing together skincare and jewellery in a cross-category gifting proposition aimed at younger Indian consumers. Titled ‘A Bond […]
Korean skincare brand Analogy enters India with a D2C-first strategy, launching five Korean-made products targeting India’s growing K-beauty market
Six-episode campaign expands the idea of Rakhi beyond siblings, with a limited-edition beauty and chocolate Celebration Edit available exclusively on Zepto Insight Cosmetics has launched its Rakhi campaign, ‘Makeup Ka Bhaichara’, celebrating the bonds of support, affection and loyalty that extend beyond traditional brother-sister relationships. The six-episode campaign brings together humour, emotion and everyday […]
Juicy Chemistry marks its 12th anniversary with four organic gifting rituals, combining COSMOS V4-certified skincare with reusable packaging and responsibly sourced ingredients Juicy Chemistry, India’s certified organic personal care brand, has launched four luxury organic gift boxes to mark its 12th anniversary, extending its COSMOS V4-certified skincare credentials into the gifting segment. The new […]
The beauty and personal care brand’s first NewU collaboration at The Opulent Mall marks the start of a wider modern trade expansion strategy across high-potential markets Recode Studios has collaborated with thefirst NewU store at The Opulent Mall in Ghaziabad, marking a key step in the beauty and personal care brand’s modern trade expansion […]
Arata launches MitoActive, a Rs 1,499 hair growth serum using Y100 and a mitochondrial-focused approach to hair and scalp care
Wildflower Naturals’ Founder and CEO Radhika Dang Gambhir on clean beauty, formulation science, manufacturing and her ambition to make “Indi Beauty” a globally recognised category India’s beauty and wellness market is witnessing a fundamental shift as consumers move beyond superficial claims and increasingly demand transparency, efficacy and science-backed formulations. At the intersection of this […]
Nitin Guppta, Founder, Juhst, on building an Indian-skin-first beauty proposition, shifting from discount-led acquisition to retention, and turning collagen into a broader functional wellness platform Juhst is building its beauty and wellness proposition around a distinct thesis: Indian skin needs science designed for its specific biology, rather than repackaged global formulations. The brand is […]
Affordable beauty brand GLAM21 celebrates a decade with a 10-day anniversary sale, wider omnichannel reach and plans to become a Rs 500 crore brand GLAM21, one of India’s leading pocket-friendly beauty brands, has completed a decade in the beauty industry with the launch of its anniversary campaign, ‘10 & Trending’. The brand has also […]
