Beauty brand launches an immersive consumer experience to help shoppers discover lipstick shades tailored to Indian skin tones and personal style
Beauty brand Hilary Rhoda has launched ‘Finding The One’, a new campaign to celebrate National Lipstick Day, positioning the search for the perfect lipstick as an immersive consumer experience inspired by the journey of finding the right match.
The campaign highlights the challenges consumers face in choosing the ideal lipstick from an ever-expanding range of shades, textures and finishes, while encouraging them to discover products that complement their personality and skin tone.
Immersive Event Showcases Entire Lipstick Portfolio
As part of the campaign, Hilary Rhoda hosted an experiential event bringing together influencers, beauty creators, industry leaders and consumers to explore the brand’s complete lipstick portfolio.
Attendees experienced a range of lipstick formulations—including creamy, matte, gloss and mousse variants—through live swatching sessions and interactive product demonstrations designed to encourage experimentation with different colours and finishes.
The company said the initiative was aimed at transforming product discovery into an engaging and personalised beauty experience.
Brand Focuses On Indian Skin Tones
Commenting on the campaign, Vatsal Agrawal, Co-founder and Chief Marketing Officer of Hilary Rhoda, said the initiative reflects the brand’s commitment to helping consumers find shades that suit their individual preferences rather than simply following trends.
“Choosing the right lipstick is not only finding a particular shade but also finding the right shade for yourself. With ‘Finding The One’, we want to capture that feeling in an inspiring manner that will empower people,” Agrawal said.
He added that the company’s lipstick range has been developed through extensive research into Indian skin tones, preferences and occasions, ensuring a diverse selection for consumers across the country.
Personalisation Takes Centre Stage
According to the company, the campaign reflects its broader strategy of making beauty more personalised by encouraging consumers to experiment with different textures, colours and finishes before settling on the product that best matches their style.
Hilary Rhoda said the event also served as a platform for creators and beauty enthusiasts to engage with the brand, generate user-led content and celebrate individuality through cosmetics.
Strengthening Presence In Colour Cosmetics
With ‘Finding The One’, Hilary Rhoda aims to reinforce its positioning in India’s colour cosmetics market by highlighting its extensive lipstick portfolio and promoting product discovery as an enjoyable, experience-led journey.
The company said the campaign underscores its focus on research-driven beauty products designed specifically for Indian consumers while building stronger engagement through immersive brand experiences.
