Livpure is expecting its Allura purifier range to contribute nearly 50 per cent of its revenue over the next 10 to 12 months, Rakesh Kaul, Managing Director, Livpure told BW Retail World. The company recently introduced its new water purifier called ‘Allura range’, addressing the common challenges faced by households in maintaining water purifiers, Livpure’s […]
Aditya Birla Group Chairman Kumar Mangalam Birla, on Thursday, unveiled products and services under its new decorative paints brand “Birla Opus”, aiming for Rs.10,000 crore gross revenue within three years of full-scale operations. This marks the Aditya Birla Group’s entry into the rapidly expanding Rs 80,000 crore Indian decorative paints market, with an unprecedented level […]
The retail industry anticipates a transformative year ahead with a focus on innovation, sustainable practices, and robust growth, driven by changing customer experiences, AI integration and more With a rollercoaster ride of large highs in 2023, the retail sector is set to begin a period of exciting growth driven by innovation and changing customer experience. […]
The FMCG industry is an ever-changing and highly competitive space that places great emphasis on customer experience. In today’s world, customers seek personalized experiences, convenience, affordability and seamless omnichannel interactions with brands as more and more companies innovate their strategies and product offerings to capture the consumer’s mindshare. The importance of personalization in the FMCG […]
