The brand is gearing up for its most ambitious growth phase yet, targeting over 50 operational clubs by the end of the year
Indian cricketer and entrepreneur Virat Kohli and his brother Vikas Kohli have become strategic investors in Vault by Virat Kohli, a premium franchise-led fitness chain. They have formalised a collective 28 per cent equity stake in the brand.
The announcement comes on the heels of the brand accelerating its national footprint through a scalable, franchise-partner-driven expansion strategy. The brand is gearing up for its most ambitious growth phase yet, targeting over 50 operational clubs by the end of the year, with club sizes ranging from approximately 6,000 to 25,000 square feet.
“Virat Kohli and Vikas Kohli joining Vault as strategic investors marks a key milestone for the brand. Vault was built on the idea that premium fitness shouldn’t be exclusive to a handful of metros; it should be accessible, community-driven and consistent, whether you are training in Delhi or Gorakhpur,” stated Mukesh Gogia, Founder, Vault.
While Vault has established a strong presence across tier 1 and 2 cities, including Delhi-NCR, Bengaluru, Gorakhpur and Hyderabad, its upcoming growth phase will focus heavily on tier 3 cities.
“We have always believed that the next wave of consumer brands in India will be built on strong communities and differentiated experiences and Vault exemplifies both. We are excited to support Vault’s journey as it continues to redefine how India engages with fitness and wellness, creating a scalable and impactful fitness ecosystem for the country’s growing health-conscious population,” said Vikas Kohli.
