Building An Efficacy-First Wellness Brand In India
Akya Wellness Co-Founder Akshita Singla discusses transparency and evolving consumer trends in India’s growing wellness market
Akya Wellness Co-Founder Akshita Singla discusses transparency and evolving consumer trends in India’s growing wellness market
Curl Co. founders Isha Mahabal and Rutvika Charegaonkar discuss India’s growing curly hair movement, clean formulations, rapid D2C growth
Beauty brand Maliao has launched its ‘Noor-E-Eid’ campaign, capturing the spirit of Eid through festive storytelling, cultural elegance and the role of makeup in celebrations
Swiss Beauty restocks its viral Jelly Verse Glow Stick and partners Zepto for quick-commerce delivery
Swagatika Das, CEO and Co-founder of Nat Habit, discusses the brand’s growth to Rs 250 crore ARR, its science-led anti-dandruff range & more
Kama Ayurveda partners with Unicommerce to streamline order management, inventory tracking and deliveries as online demand grows.
Brazilian hair care company expands product range and negotiates local distribution to widen retail reach amid rising demand for plant-based colour solutions
Denman Professional launches its Floral Fantasies Collection in India, a limited-edition range of salon-grade hair styling brushes and combs featuring floral designs
Tuco Kids presents age-specific skincare for children with a campaign featuring Farah Khan, spotlighting concerns over adult products used on kids.
How conscious consumerism, ethical sourcing and clean beauty are reshaping the sector’s future.