Premium beauty brand demonstrates long-wear performance in real-world conditions, blending skincare benefits with high-performance makeup technology
PAC Cosmetics has expanded its product portfolio with the introduction of the Ever Stay Setting Spray, a new offering designed to deliver long-lasting makeup hold across heat, humidity, sweat and water exposure.
The brand presented the product at an exclusive yacht gathering in Mumbai on 5 May, opting for an open-air environment that allowed guests to experience its performance beyond controlled, studio-like settings. The initiative reflected a growing industry shift towards experiential demonstrations that prioritise authenticity and real-time feedback.
Formulated as a lightweight, fine mist, the Ever Stay Setting Spray promises to lock makeup within five seconds while imparting a fresh, dewy finish. The product is engineered to maintain makeup stability throughout extended wear, without compromising comfort. It is also vegan, cruelty-free and free from parabens, aligning with rising consumer demand for clean beauty solutions.
According to Bonish Jain, Founder and Director, PAC Cosmetics, the brand aimed to validate its performance claims through direct consumer experience. He noted that the setting spray’s dual film-forming technology was tested against humidity, sweat and heat during the event, reinforcing its durability in everyday conditions.
Vaishnavi Jain, Head of Product Development, highlighted the formulation’s hybrid positioning at the intersection of skincare and makeup. Infused with Niacinamide and Jinshan Rose Pure Dew, the product not only enhances wear time but also contributes to skin radiance, addressing a key consumer preference for multifunctional beauty products.
Hosted aboard a catamaran, the event brought together beauty influencers and content creators including Shreeradhe, Aashi Adani, Ria Amin, Charul Parashar, Alina Rizvi, Heli Ved and Shweta Nair. Attendees participated in live trials and interactive installations, such as a dedicated trial station and engagement zones designed to encourage organic content creation and social sharing.
The experience also included curated hampers, enabling participants to extend product testing into their daily routines. This approach underscores PAC Cosmetics’ broader strategy of fostering community-led conversations and integrating user-generated content into brand storytelling.
Priced at INR 795, the Ever Stay Setting Spray is available via PAC Cosmetics’ official website, as well as on Nykaa and Tira platforms across India.
With this addition, PAC Cosmetics continues to strengthen its presence in the premium beauty segment, focusing on innovation-led formulations and experiential engagement formats that reflect evolving consumer behaviour.
