The Body Shop India’s ‘Spark Your Inner Radiance’ campaign uses Jasmine to explore festive self-care, gifting and intergenerational connections through a three-film campaign
The Body Shop India has launched its new Diwali campaign, ‘Spark Your Inner Radiance’, bringing Jasmine into the spotlight as an expression of festive self-care, gifting and connection across generations. The multi-film campaign explores how the fragrance and familiarity of Jasmine are woven into festive rituals, memories and personal expressions of celebration.
Launched on September 25, 2026, the campaign is built around the cultural familiarity of Jasmine in India and places it within a contemporary self-care and beauty narrative. Through three films, The Body Shop explores different expressions of Jasmine, from personal rituals to thoughtful gifting and moments of connection.
Jasmine At The Heart Of The Campaign
At the centre of the campaign is the Jasmine Edit, a limited-edition festive collection comprising The Body Shop’s Jasmine Shower Gel, Jasmine Body Lotion and Jasmine Fragrance Mist.
The collection has been positioned for both personal self-care rituals and festive gifting, bringing a familiar floral fragrance into a contemporary beauty proposition.
The campaign opens with a young plant enthusiast whose relationship with Jasmine extends from her garden into her festive routine. A Jasmine flower, the glow of diyas and the fragrance of the flower lead into a self-care ritual featuring the Jasmine Shower Gel, Body Lotion and Fragrance Mist.
Three Films Explore Festive Connections
The three-film campaign presents different interpretations of Jasmine and inner radiance.
The first film focuses on discovering Jasmine through a personal festive self-care ritual, moving from the familiarity of the flower to a bodycare experience.
The second explores gifting and how a thoughtful gesture can travel across generations and relationships. The third continues the campaign’s theme of connection and personal radiance.
Together, the films position Jasmine as more than a festive fragrance, presenting it as a shared cultural memory that can be experienced and interpreted differently across generations.
Gifting As An Expression Of Care
Commenting on the campaign, Rahul Shanker, Group CEO, Quest Retail – The Body Shop India, said festive occasions remain an important period for consumers to discover, experience and share beauty.
“With the Jasmine Edit, we wanted to create a proposition that brings together the familiarity of a much-loved Indian fragrance with the contemporary self-care experience that The Body Shop is known for,” Shanker said.
He added that the campaign takes the proposition beyond the product and into the wider festive conversation, while giving consumers opportunities to discover the range through stores and digital channels.
Bringing Jasmine Into A Contemporary Lens
Harmeet Singh, Chief Brand Officer, The Body Shop Asia South, said Jasmine’s fragrance, beauty and familiarity are closely associated with festive rituals, relationships and memories in India.
“With ‘Spark Your Inner Radiance’, we wanted to explore that familiarity through a contemporary lens and celebrate the many ways people make Jasmine their own,” Singh said.
She added that the multi-generational aspect of the campaign was important because Diwali gifting is centred on connection, choosing something for someone and creating shared moments.
Campaign To Roll Out Across Digital And Social
The Jasmine Edit extends the campaign beyond its films by combining personal indulgence with gifting. The campaign also brings The Body Shop’s ‘Rebellious by Nature’ philosophy into the festive season, encouraging consumers to approach beauty and gifting as personal expressions of care and connection.
The campaign will roll out across digital and social platforms, supported by creator-led storytelling and festive gifting outreach.
The limited-edition Jasmine Edit will be available at The Body Shop stores across India and through its online platform.
