Inside India’s Beauty Awakening: Why Ingredients Matter More Than Ever
As ingredient-savvy consumers reshape India’s beauty market, brands are merging tradition with science to meet rising demand for efficacy, transparency, and ethical innovation, writes Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart India’s contemporary beauty landscape is entering a new phase, one defined by ingredient awareness and purpose-driven purchases. Where once recognition […]
