The upcoming EBOs are strategically located in prime commercial hubs across Maharashtra, Delhi, Uttar Pradesh and South India, with plans to expand to additional key markets in the near future
Insight Cosmetics, a beauty and cosmetics brand, is undertaking an ambitious pan-India retail expansion strategy, targeting 60 Exclusive Brand Outlets (EBOs) by the end of 2026. The move is set to strengthen the brand’s presence across metros as well as tier 2 and 3 cities.
The upcoming EBOs are strategically located in prime commercial hubs across Maharashtra, Delhi, Uttar Pradesh and South India, with plans to expand to additional key markets in the near future. The official statement noted that each store is designed to deliver an immersive and elevated retail experience.
“Our retail expansion strategy is centered on making innovative, high-quality beauty products accessible to consumers across India. The exceptional performance of our existing stores validates our approach. As we gear up to open 60 outlets by 2026, we are focused on operational excellence, superior customer experience and sustainable growth,” stated Mihir Jain, Director, Insight Cosmetics.
Currently, Insight Cosmetics operates 16 EBOs. This strategic growth initiative is aimed at consolidating the brand’s position in India’s competitive beauty retail sector, enhancing visibility, and building lasting consumer trust.
The company’s expansion come at a time when generation Z are using their income to gather markers of their distinct identity. By 2030, Gen Z will command a nearly USD 19 billion share in India’s BPC market.
A report by Redseer noted that one in two Gen Z women spends over 20 per cent of their disposable income on BPC. The average number of products used by this cohort has doubled, with distinct routines being followed for skin, hair and body.
