Through the Franchise-owned Company Operated (Foco) model, PVR Inox will partner directly with local business owners to ensure economic growth stays within the city
PVR Inox, India’s major cinema exhibitor, has marked its entry into Agra with a premier four-screen multiplex at Anjana Central, located at MG Road, opening with Dhurandhar: The Revenge. By bringing a flagship national brand to Agra, PVR Inox aims to contribute to the momentum of the state’s USD 1 trillion economic vision.
The cinema will feature RGB laser projection, a Dolby 7.1 sound system with HARMAN (JBL) speakers, and a next-generation 3D system across four auditoriums. Each auditorium has been designed with distinct colour themes in shades of green, blue and grey, complemented by fabric-finished side walls and cove lighting, as per the official statement.
Through the Franchise-Owned Company Operated (Foco) model, PVR Inox will partner directly with local business owners to ensure economic growth stays within the city, as per the official statement.
“Agra marks an important step in our expansion into emerging urban markets where audiences are increasingly seeking premium, experience-led entertainment. Through our Foco model, we can combine strong local partnerships with PVR Inox’s world-class cinema expertise, bringing immersive technology, thoughtfully designed spaces, and elevated hospitality to the city,” stated Pramod Arora, Chief Executive Officer, Growth and Investment, PVR Inox.
With this opening, PVR Inox now operates 147 screens across 29 properties in Uttar Pradesh and 483 screens across 102 properties across North India. The company operates 1,799 screens across 359 properties in 114 cities in India and Sri Lanka.
