Why India’s AI Shopping Agents Need A Purpose Ledger, Not Another Consent Screen
Sreeraman MG, Founder, Fynd, writes that AI-driven commerce needs purpose-led data systems rather than more consent screens, with purpose tagging and usage controls built into retail technology stacks India’s Digital Personal Data Protection Rules became operational in November 2025, with partial enforcement over eighteen months, and businesses building AI shopping agents right now are […]
