The company states that future introductions will span across curated lifestyle categories such as travel and utility accessories, apparel and self-expression products
Marking its debut in the lifestyle merchandise segment, Reliance Retail’s Tira, a player in the beauty retail industry, has introduced a curated range of beauty-adjacent, lifestyle essentials. With this, the company aims to extend its presence beyond beauty shelves and build a deeper brand universe.
With this expansion, Tira aims to build a bridge between beauty and lifestyle, offering customers thoughtfully designed and functional objects. As per the statement from Reliance Industries, this move also allows Tira to extend its identity beyond product transactions and into the realm of daily relevance.
“The launch introduces a curated range of beauty-adjacent, lifestyle essentials that blend form and function. These are not beauty products, but lifestyle companions crafted to complement the routines of beauty enthusiasts, bringing a sense of joy, self-expression and design-forward utility into their daily lives,” Reliance Industry stated in a media release, shared on X (formerly Twitter).
Tira’s first lifestyle collection introduces a new wave of tumblers, available in two sizes, designed to elevate the hydration routine. The company stated that these tumblers are designed with a sturdy, easy-to-carry handle, feature insulation to keep drinks hot or cold for hours. The company has also introduced the Tira Sipper Bottle.
The company highlighted that future introductions will span across curated lifestyle categories such as hydration and wellness essentials, travel and utility accessories, apparel and self-expression products. The merchandise line will be available both online and in offline stores, as per the statement.
