Lush expands its India presence on Myntra with over 150 of its most beloved products across skincare, haircare, bath, body and fragrance
British cosmetics brand Lush Cosmetics has marked its presence on Myntra, foraying into Indian ecommerce. The move is in line with the brand’s global expansion strategy and is achieved through a strategic licensing partnership with Bengaluru-based Bilberry Brands India. The Myntra introduction is part of the series of firsts that Bilberry has spearheaded for Lush in India.
Lush expands its India presence on Myntra with over 150 of its most beloved products across skincare, haircare, bath, body and fragrance, including the brand’s widely known bath bombs, solid shampoo bars, handmade soaps and fresh face masks.
“Our vision is to build Lush in India as a truly omnichannel brand that combines immersive retail experiences with strong digital access. Associating with Myntra allows us to bring Lush to millions of consumers across the country while continuing to build the brand thoughtfully through our own platform and retail network,” stated Vishal Anand, Founder and Chief Executive Officer, Bilberry Brands India, (Lush India).
Through this association, the brand will be able to unlock a monthly user base of over 75 million who are digitally savvy, discerning and are constantly looking for premium beauty and lifestyle products as per the official statement.
“As we continue to pioneer the beauty space in India through tech-led experiences, our association with Bilberry Brands has been key in bringing Lush’s world-renowned expertise in fresh, handmade cosmetics to our audiences,” stated Venu Nair, Chief of Strategic Partnerships and Omnichannel, Myntra.
