BeyondBound Expands Digital Retail Footprint, Goes Live On Myntra
The women-first athleisure brand strengthens its omnichannel presence to reach a wider fashion-forward audience across India
Fashion & Lifestyle
E-commerce & Marketplaces
Myntra Appoints Former Google Executive Pramod Adiddam As CTO
- by BW Retail World Bureau
- February 9, 2026
Reporting to CEO Nandita Sinha, Adiddam will oversee Myntra’s overall technology strategy, with a focus on innovation, long-term platform elasticity and technical capability
E-commerce & Marketplaces
Sneaker Brand Comet Makes Ecommerce Debut On Myntra
- by BW Retail World Bureau
- February 6, 2026
With its debut on Myntra, Comet brings a curated range of over 40 styles, including its most-loved sneaker styles such as the X Lows, Aeon V2, and Alter
Companies
E-commerce & Marketplaces
Myntra Brings Zero Commission Model For India’s Emerging D2C brands
- by BW Retail World Bureau
- January 9, 2026
As part of the Myntra Rising Stars (MRS) program, this model is designed to help brands seeking to expand their digital presence
E-commerce & Marketplaces
Myntra’s M-Now Hits 10% Order Share In First Year
- by BW Retail World Bureau
- November 24, 2025
Myntra’s M-Now service completed its first year, generating 10 per cent of orders in active markets, drawing 35 million visitors and expanding to 80+ dark stores.
Companies
E-commerce & Marketplaces
Myntra Expands Express Delivery Service M-now To Kolkata
- by BW Retail World Bureau
- September 27, 2025
This expansion is backed by Myntra’s growing network of over 80 dark stores across Bengaluru, Delhi, Mumbai, Hyderabad and Kolkata
Companies
Myntra Expands Platform Capabilities To Enable B2B Purchases For Businesses
- by BW Retail World Bureau
- September 23, 2025
The initiative will roll out in a phased manner, with phase 1 enabling businesses to input their GSTIN on the Myntra app at checkout
Beauty
Companies
Myntra’s Net Profit Surges To Rs 548 Cr In FY25
- by BW Retail World Bureau
- September 13, 2025
The company’s operating revenue has also seen uptick of 18 per cent and increased to Rs 6,043 crore
Brands
Companies
E-commerce & Marketplaces
Myntra Claims Creating 11,000 Job Opportunities Ahead Of Big Fashion Festival
- by BW Retail World Bureau
- August 29, 2025
The warehouse roles will include sorting, grading, and packing across the fulfilment centres in Bengaluru, Mumbai, Kolkata, and Delhi
Beauty
Brands
Consumer
Myntra Expands Speed Delivery Footprint, Brings M-now In Hyderabad
- by BW Retail World Bureau
- August 25, 2025
Shoppers in Hyderabad can now access around 8,000 trend-first styles from over 500 brands, starting 30 minutes