Inside Myntra’s Playbook For Scaling Fashion Brands
Bedanta Dutta of Myntra explains how data, Gen Z trends, and platform tools are helping fashion brands scale across India, turning regional players into national names
E-commerce & Marketplaces
Companies
E-commerce & Marketplaces
Myntra Ups Luxe Portfolio, Introduces S&N By Shantnu & Nikhil
- by BW Retail World Bureau
- April 17, 2026
The brand has also introduced Shantnu Nikhil Cricket Club (SNCC), marking the cricket-inspired apparel line’s first-ever entry onto an ecommerce platform
Companies
E-commerce & Marketplaces
Sharon Pais To Takes Charge As Myntra CEO: Reports
- by BW Retail World Bureau
- April 13, 2026
Myntra has appointed Sharon Pais as its new chief, signalling continuity in strategy while accelerating its rapid delivery vertical M-Now amid evolving consumer demand
Beauty
Brands
Myntra Beauty Adds Tree Hut, Ups Bath & Body Portfolio
- by BW Retail World Bureau
- March 27, 2026
Myntra Beauty’s bath and body portfolio now has over 13,000 products spanning body washes, body scrubs, body butters, shower gels, bath salts, body oils
Beauty
Companies
Lush Makes India Ecommerce Foray On Myntra With 150 SKUs
- by BW Retail World Bureau
- March 27, 2026
Lush expands its India presence on Myntra with over 150 of its most beloved products across skincare, haircare, bath, body and fragrance
Fashion & Lifestyle
BeyondBound Expands Digital Retail Footprint, Goes Live On Myntra
- by BW Retail World Bureau
- March 17, 2026
The women-first athleisure brand strengthens its omnichannel presence to reach a wider fashion-forward audience across India
E-commerce & Marketplaces
Myntra Appoints Former Google Executive Pramod Adiddam As CTO
- by BW Retail World Bureau
- February 9, 2026
Reporting to CEO Nandita Sinha, Adiddam will oversee Myntra’s overall technology strategy, with a focus on innovation, long-term platform elasticity and technical capability
E-commerce & Marketplaces
Sneaker Brand Comet Makes Ecommerce Debut On Myntra
- by BW Retail World Bureau
- February 6, 2026
With its debut on Myntra, Comet brings a curated range of over 40 styles, including its most-loved sneaker styles such as the X Lows, Aeon V2, and Alter
Companies
E-commerce & Marketplaces
Myntra Brings Zero Commission Model For India’s Emerging D2C brands
- by BW Retail World Bureau
- January 9, 2026
As part of the Myntra Rising Stars (MRS) program, this model is designed to help brands seeking to expand their digital presence
E-commerce & Marketplaces
Myntra’s M-Now Hits 10% Order Share In First Year
- by BW Retail World Bureau
- November 24, 2025
Myntra’s M-Now service completed its first year, generating 10 per cent of orders in active markets, drawing 35 million visitors and expanding to 80+ dark stores.