The reports note that the ongoing expansion is aided by a network consisting of over 40 dark stores
Marking the expansion of its express delivery service, Myntra has extended M-now to Mumbai and the Delhi-National Capital Region (NCR), after its introduction in Bengaluru. The reports noted that the service now offers 90,000 stock-keeping units (SKUs).
The SKUs range from fashion, beauty to lifestyle categories from over 600 brands in these three cities. The reports mentioned that the ongoing expansion is aided by a network consisting of over 40 dark stores.
Led by healthy growth during the high-demand periods like Valentine’s Day, M-Now has witnessed around twofold growth in daily orders over the last quarter, the reports emphasised. Brands like Fossil, Calvin Klein and Hidesign reported around four times growth in demand, it noted. The company recently onboarded brands like Snitch, Pantaloons, Decathlon to the portfolio of the M-Now service.
In earlier development, as the company has expanded its services to Singapore, Myntra, an online fashion retailer, has secured Rs 1,602.5 crore funding from FK Myntra Holdings, its Singapore-based parent entity, as per the media reports, which cited data from regulatory filings.
To raise the total amount, the reports added that FK Myntra Holdings have been allotted 19,43,753 equity shares of Myntra Designs at an issue price of Rs 5,465.23 each on a rights basis. Earlier, Flipkart, the parent firm had injected USD 81 million into Myntra in November 2024, as per the reports which added that Flipkart had also injected USD 339 million into the company in March 2024.
