Myntra, one of India’s leading ecommerce platform, has claimed that its festive fashion event, the Big Fashion Festival (BFF), witnessed 460 mn customer visits, including early access. As per the company’s official statement released on Thursday, the fourth edition of the BFF offered access to more than 23 lakh styles, scaling up the selection by […]
Myntra, the fashion, beauty and lifestyle ecommerce platform has introduced a conversational AI-powered chatbot, Maya, to make customers’ shopping experience more seamless and customised, while helping them expedite their decision-making. With its elevated capability, Myntra’s virtual fashion influencer, Maya, transcends serving fashion inspiration on social media, to now also extending AI-backed shopping assistance on the […]
Ahead of the highly anticipated Big Fashion Festival, Myntra’s marquee annual festive shopping bonanza, Myntra has strengthened its collection in the Home category by adding 50,000 new stylish products and over 20 new brands in the last quarter. Popular segments in Myntra’s Home portfolio include fine and elegant Home Furnishing, Trendy Art & Decor pieces, Lamps & Lighting, Kitchen & […]
Kanine, a global premium pets company, on Thursday announced its entry into the Indian market through a strategic partnership with Kanine Pets World India and leading ecommerce platform Myntra. The collaboration aims to provide a diverse range of accessories, apparel, grooming products, and more for dogs and cats. Sharon Pais, Chief Business Officer at Myntra, […]
Anko, an Australian homeware brand has announced its debut on Myntra, India’s leading fashion and lifestyle ecommerce platform. Through this collaboration, Anko brings its diverse range of homeware products to Indian customers, now available at a minimum discount of 50 per cent. “We are thrilled to collaborate with Myntra and introduce our offerings to the […]
Myntra onboarded a new brand part of the Iconic Group, further expanding its catalogue of premium brands. Iconic offers a wide range of products for both men and women. With a long-standing relationship with the Iconic Group, Myntra already offers brands like Gant, True Religion, DKNY, and Antony Morato, from the group. Speaking on the […]
UClean, a laundry and dry-cleaning chain, has tied-up with Myntra, a fashion ecommerce platform. Both UClean and Myntra have joined forces to create an end-of-season sale that aims to positively surprise customers while fostering a new wave of brand collaboration. According to the companies, customers not just benefiting from the collaboration but are also becoming […]
Myntra announces the launch of Oasis, a British fashion brand known to offer elevated feminine designs for women. Operating in the premium and bridge-to-luxury segments, Oasis caters specifically to women shoppers from metros and tier 1 cities with an affinity towards luxe fashion. Oasis is the sixth brand from the Boohoo Group to be available […]
Myntra, the ecommerce platform launches adidas by Stella McCartney collection, following the upcoming Myntra’s marquee fashion festival, ‘EORS-18’ According to the platform, the collection is a one-of-a-kind collaboration bringing together the best in the world of fashion and sportswear and this highly coveted ultra-premium line of high-performance sportswear is set to add to Myntra’s comprehensive […]
