This expansion is backed by Myntra’s growing network of over 80 dark stores across Bengaluru, Delhi, Mumbai, Hyderabad and Kolkata
Following healthy consumer adoption in Bengaluru, Mumbai, Delhi and Hyderabad, Myntra has expanded its expedited delivery service, M-now, to Kolkata. M-now will be available to customers in areas including Lake Town, Bidhannagar, Alipore, New Town, Behala, and Ballygunge.
With its expansion in Kolkata, M-now has ramped up its offerings across the major metros in India with 1 lakh trend-first stock-keeping units (SKUs) from over 700 sought-after domestic, homegrown and international brands. This expansion is backed by Myntra’s growing network of over 80 dark stores across Bengaluru, Delhi, Mumbai, Hyderabad and Kolkata.
M-now in Kolkata will feature over 400 brands and over 6,000 styles to begin with. Some of the brands, resonating with the audience of the region, include Levi’s, Allen Solly, Louis Philippe, USPA, Tommy Hilfiger, Accessorize, Manyavar, Puma, Adidas, Mango, among others. Recently introduced Souragya by Sourav Ganguly will also join the M-now brandwagon, as per the official statement.
“Durga Puja is the biggest occasion for the natives of the region and the scale of celebrations in Kolkata is world-renowned. With M-now launching in Kolkata ahead of this mega festive season, having access to fashion trends starting 30 minutes, is going to be a game-changer for last-minute shoppers. This expansion aligns with our commitment to delivering exceptional customer experiences via speed propositions,” highlighted Maneesh Kumar Dubey, Vice President, Category Management, Myntra.
Adding to the celebrations and shopping joy, M-now will offer a wide range of festive selections from leading brands, focusing on embroidered kurtas, embellished heels and sandals, oxidised jewelry, kurta and kurta sets for men, women and kids.
During the recently concluded Raksha Bandhan, M-now witnessed a three-time surge in demand for gifting-related categories, with accessories spiking by five-times in Mumbai, Delhi and Bengaluru. The cities experienced an overall 1.5-times increase in orders placed during the festival. Popular new brands added to M-Now recently include Snitch, Anouk, Boldfit, YSL and Cava.
