Shoppers in Hyderabad can now access around 8,000 trend-first styles from over 500 brands, starting 30 minutes
Following a healthy customer adoption in Bengaluru, Mumbai, and Delhi NCR, Myntra has expanded its speed delivery service, M-now, to Hyderabad. This expansion is backed by Myntra’s growing network of over 60 dark stores across the country.
Shoppers in Hyderabad can now access around 8,000 trend-first styles from over 500 brands, starting 30 minutes. Ahead of the festive season, the expansion into the city comes on the back of a growing customer base from Hyderabad and the increasing need for instant gratification and convenience. Myntra will operate through a dark-store-led fulfilment model in the city.
“Hyderabad is a fast-growing market with a vibrant and trend-conscious customer base, making it an ideal market for M-now. Designed to serve those moments when immediacy matters most, the expansion of M-now into the city strengthens our promise of convenience and raises the benchmark for speed in fashion, beauty, and lifestyle commerce,” highlighted Sharon Pais, Chief Business Officer, Myntra.
This setup is designed to handle high-volume orders while maintaining reliable delivery timelines, even during peak shopping periods and festive surges. Popular brands customers can shop from include Levi’s, USPA, Mango, Jack & Jones, Tommy Hilfiger, Louis Philippe, Bata, L’Oréal, among others.
During the recently concluded Raksha Bandhan, M-Now witnessed a three-times surge in demand for gifting-related categories, with accessories spiking by five-times in Mumbai, Delhi and Bangalore. The cities experienced an overall around 1.5 times increase in orders during the festival. Popular new brands added to M-now recently include Snitch, Anouk, Boldfit, YSL and Cava. Nearly 50 per cent of Myntra’s total orders are fulfilled in under 48 hours across over 600 cities in India, reflecting the rising appreciation for speed-led shopping experiences.
