In an attempt to bring Indian fashion to Singapore, Myntra has introduced ‘Myntra Global’
As the company has expanded its services to Singapore, Myntra, an online fashion retailer, has secured Rs 1,602.5 crore funding from FK Myntra Holdings, its Singapore-based parent entity, as per the media reports, which cited data from regulatory filings.
To raise the total amount, the reports added that FK Myntra Holdings have been allotted 19,43,753 equity shares of Myntra Designs at an issue price of Rs 5,465.23 each on a rights basis. Earlier, Flipkart, the parent firm had injected USD 81 million into Myntra in November 2024, as per the reports which added that Flipkart had also injected USD 339 million into the company in March 2024.
In an attempt to bring Indian fashion to Singapore, Myntra has introduced ‘Myntra Global’. The move, targeted at the around 6,50,000 Indian diaspora, will offer handpicked trendy Indian fashion styles to its customers in the country.
Driven by the growing demand from the Indian diaspora, who seek culturally resonant products that reflect their roots, Myntra is bringing around 35,000 styles from around 100 brands, across categories like apparel, footwear, home and accessories to the Lion City. Selections from sought-after brands, including Aurelia, Global Desi, AND, Libas, Rustorange, Mochi, W, The Label Life, House of Pataudi, Chumbak, Anouk, Bombay Dyeing, Rare Rabbit and Nasher Miles, among many others, have been made available to begin with.
