BeyondBound Expands Digital Retail Footprint, Goes Live On Myntra
The women-first athleisure brand strengthens its omnichannel presence to reach a wider fashion-forward audience across India
Fashion & Lifestyle
E-commerce & Marketplaces
Poor Product Data Costs Indian Ecommerce Rs 5,000 Cr Every Year: Study
- by BW Retail World Bureau
- March 3, 2026
Poor product data quality results in nearly Rs 2,000 crore in gross margin erosion and approximately Rs 1,900 crore in return-related costs
E-commerce & Marketplaces
Amazon India To Expand Zero Referral Fees To 12.5 Cr Items Under Rs 1,000
- by BW Retail World Bureau
- March 2, 2026
The company is also reducing easy ship fees by more than 20 per cent for products under Rs 300, enabling sellers to save up to 70 per cent in total selling fees
Food & Beverage.
Evocus Eyes Go-to Spot In Functional Drinks
- by kishan
- February 27, 2026
In an interview, Aakash Vaghela says that the brand is looking to tap the Middle East and North Africa (Mena) region in the next couple of quarters
E-commerce & Marketplaces
India’s Ecommerce To Hit $300 Bn, 440M Shoppers By 2030: BCG
- by BW Retail World Bureau
- February 25, 2026
The report notes that quick commerce is making need-it-now shopper missions mainstream, boosting frequency and top-ups
E-commerce & Marketplaces
Indian Shoppers Want AI But Fear Data Risks: Survey
- by BW Retail World Bureau
- February 18, 2026
A LocalCircles survey finds 7 in 10 Indian online shoppers want AI for authenticity checks and personalised recommendations, but raise serious data privacy concerns
FMCG
Food & Beverage.
Britannia Plans Higher Spend To Scale Up Ecommerce
- by BW Retail World Bureau
- February 17, 2026
Britannia to raise spending on regional competition and e-commerce as stable input costs lift margins and growth outlook
E-commerce & Marketplaces
Myntra Appoints Former Google Executive Pramod Adiddam As CTO
- by BW Retail World Bureau
- February 9, 2026
Reporting to CEO Nandita Sinha, Adiddam will oversee Myntra’s overall technology strategy, with a focus on innovation, long-term platform elasticity and technical capability
E-commerce & Marketplaces
FMCG
Ranveer Singh-backed SuperYou Taps Unicommerce To Strengthen Ecomm Operations
- by BW Retail World Bureau
- February 5, 2026
SuperYou partners Unicommerce to streamline ecommerce and quick commerce ops via Uniware for orders, inventory and returns
Consumer
E-commerce & Marketplaces
Fibe Enters Ecommerce Credit, Rolls Out BNPL On Flipkart
- by BW Retail World Bureau
- January 23, 2026
Digital lender Fibe has partnered with Flipkart to roll out its Buy Now, Pay Later offering at checkout, marking its entry into ecommerce consumer lending with fully digital credit approvals, flexible EMIs.