Move aimed at strengthening brand visibility and outreach among younger consumers as fragrance maker expands across retail and digital channels
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Ramsons Perfumes on Monday appointed actor Mrunal Thakur as its brand ambassador as the company looks to strengthen its market presence and consumer engagement.
As part of the association, Thakur will feature in the company’s marketing campaigns and lead communication for its fragrance portfolio, including the Exotica range.
“What I love most about Ramsons is how they make world-class, premium fragrances accessible to everyone,” Thakur said, commenting on the partnership.
The company said the collaboration is aligned with its efforts to expand brand visibility and connect with younger, digitally engaged consumers across urban markets.
Ramsons Perfumes Group Chairman Vrijesh Pandey said the partnership reflects the company’s evolving brand strategy. “As Ramsons evolves into a more aspirational and digitally driven brand, this collaboration helps us connect with consumers in a more meaningful and contemporary way,” he said.
According to company statement, they have also been expanding its footprint through ecommerce and quick commerce platforms, and entered the UAE market in 2024.
Founded in 1984, Ramsons Perfumes operates three manufacturing facilities in India with a production capacity of over 5 million units per month. The company has a presence across more than 1.5 lakh retail outlets nationwide.
