The women-first athleisure brand strengthens its omnichannel presence to reach a wider fashion-forward audience across India
BeyondBound, a direct-to-consumer (D2C) women’s activewear brand, has officially introduced its collection on Myntra, a fashion and lifestyle ecommerce platform. The move is aimed at enabling it to expand its reach and connect with Myntra’s large base of digitally savvy fashion consumers across the country.
With its onboarding on Myntra, BeyondBound aims to strengthen its digital retail presence while making its collections more accessible to customers across metros as well as emerging fashion markets in tier 2 and 3 cities.
“Our vision with BeyondBound has always been to build a brand that empowers women to feel confident, strong, and comfortable in their everyday lives. Going live on Myntra is an exciting step in that journey as it allows us to bring our collections to a much wider audience across India,” stated Tejasvi Madan, Founder, BeyondBound.
The brand offers a range of athleisure and lifestyle apparel including sports bras, leggings, jackets, crop tops, and performance wear designed for activities such as yoga, strength training, and cardio. BeyondBound’s collections emphasize breathable fabrics, flexibility, and durability aimed at support modern women across diverse lifestyles, as per the brand’s official statement.
