The three-day online auction, organised in partnership with Jay’s Watch Store from 4-6 December, will feature over 100 pre-owned luxury watches from brands such as Rolex, Breguet, Breitling and Vacheron Constantin
Tata CLiQ Luxury, in partnership with Jay’s Watch Store, will host the second edition of its Luxe Watch Auction from 4 to 6 December 2026, featuring over 100 pre-owned luxury timepieces from some of the world’s leading watchmakers.
The three-day online auction will offer collectors and watch enthusiasts an opportunity to bid on coveted timepieces from brands including Rolex, Breguet, Breitling and Vacheron Constantin. Registration and bidding will be conducted through a dedicated auction website accessible via the Tata CLiQ Luxury app and website.
Over 100 Luxury Timepieces On Offer
The auction will feature a curated collection of watches selected for their provenance, rarity, craftsmanship and significance. Among the prominent models on offer are the Rolex Daytona, Rolex GMT-Master II, Rolex Submariner, Breitling Navitimer and Breguet Type XX.
Positioned as an exclusive watch-only auction, the event will not charge any buyer’s premium. Tata CLiQ Luxury said the initiative would combine specialist curation by Jay’s Watch Store with verification and quality assurance to offer collectors a trusted buying experience.
Commenting on the second edition, Gopal Asthana, CEO, Tata CLiQ Luxury, said the inaugural auction, held in February 2026, had attracted interest from collectors across the country and brought several new customers to the platform.
He said the strong response had encouraged the company to bring back the initiative, adding that the partnership with Jay’s Watch Store would help expand access to rare collectibles while reinforcing trust and expertise in the luxury watch segment.
Pre-Auction Previews Across Three Cities
Ahead of the online auction, prospective buyers will have an opportunity to view select timepieces at Jay’s Watch Store outlets in Ahmedabad from 14-19 November, Bengaluru from 20-25 November, and Mumbai from 26 November onwards.
Appointments for these previews can be booked through the auction website. Tata CLiQ Luxury will also provide assistance through its Assisted Sales team, which will address queries and help participants with registration, preview bookings, bidding, payments and after-sales coordination.
Jay Makhijani, Founder, Jay’s Watch Store, said Indian collectors were increasingly appreciating the craftsmanship, rarity and heritage associated with exceptional timepieces.
He also announced that Jay’s Watch Store would donate a portion of the auction proceeds to Children’s Cancer Care, extending the initiative’s impact beyond the watch-collecting community.
Verification And Bidding Process
The auction will follow expert-led curation and stringent verification protocols. Participants will need to create an account on the dedicated auction website to browse the catalogue and add preferred watches to their personalised wishlists.
Registration can be completed either before the auction or during the three-day event. Participants must also complete the verification process and make the required token payment before placing their first bid. The token payment will be refundable, subject to the applicable terms and conditions.
The live bidding format is designed to facilitate real-time price discovery, with timely updates on competing bids. Successful bidders will receive a secure payment link and have four days to complete the transaction. The purchased timepieces will subsequently be delivered to their doorstep.
The second edition builds on Tata CLiQ Luxury’s efforts to expand its presence in the pre-owned luxury segment, bringing specialist watch curation and digital commerce together for collectors across India.
