As part of the campaign, actors and mothers Soha Ali Khan and Neha Dhupia have joined the initiative, highlighting the role of Tupperware products in everyday household routines
Kitchen and food storage brand to make its products available for on-demand delivery across India ahead of Mother’s Day. The collaboration marks Tupperware’s entry into the fast-growing quick commerce segment, allowing consumers to order the brand’s kitchen storage and organization products directly through Instamart.
The company said the partnership is aimed at meeting rising consumer demand for convenience-led shopping without compromising on trusted household brands.
As part of the campaign, actors and mothers Soha Ali Khan and Neha Dhupia have joined the initiative, highlighting the role of Tupperware products in everyday household routines such as organising kitchens and packing meals.
“For decades, Tupperware has remained a familiar presence in Indian kitchens,” said Manender Kaushik, AVP – Category at Instamart. “With Instamart, we’re bringing that familiarity into a new, on-demand context. This partnership is about making thoughtfully designed, high-quality storage solutions instantly accessible.”
Shweta Kumar, APAC Digital at Tupperware, said the collaboration reflects the brand’s shift towards evolving consumer lifestyles and digital-first retail channels.
Founded by inventor Earl Tupper, Tupperware became known globally for its airtight seal technology designed to preserve food freshness and reduce waste. The company said its current portfolio continues to focus on reusable, food-grade and toxin-free products tailored for modern households.
The partnership also comes at a time when quick commerce platforms are increasingly expanding beyond groceries into lifestyle, home and kitchen categories as consumers seek faster access to everyday essentials, the issued statement mentioned.
Instamart, launched in 2020, currently operates in over 131 cities across India and delivers groceries and household products through its rapid delivery network.
