Hindustan Unilever revises prices across its home care portfolio, with increases of Rs 1-10 across detergent packs, amid persistent commodity inflation and margin pressures
Hindustan Unilever (HUL) has increased the maximum retail prices (MRPs) of several products across its home care portfolio, including popular detergent brands Surf Excel, Rin and Wheel, by up to 11 per cent, as the FMCG major seeks to manage rising input costs and protect margins.
The latest price revisions cover multiple pack sizes, with increases ranging from Rs 1 to Rs 10.
The MRP of Surf Excel Quick Wash (1 kg) has been increased by Rs 10 to Rs 245 from Rs 235, while its 500 gm pack now costs Rs 128, compared with Rs 123 earlier.
Similarly, Surf Excel Easy Wash (1 kg) has become costlier by Rs 5, taking its price to Rs 172 from Rs 167. Its 500 gm pack is now priced at Rs 87, against Rs 85 previously.
The company has also raised the price of its Surf Excel detergent bar (250 gm) by Rs 3 to Rs 45. The four-bar bundle, with each bar weighing 200 gm, has become costlier by Rs 10 to Rs 155.
Rin And Wheel Detergent Prices Revised
HUL has also revised prices across its Rin and Wheel portfolios.
The price of Rin Ala (500 ml) has increased by Rs 5 to Rs 95. Meanwhile, the 1 kg and 500 gm packs of Rin detergent powder have become costlier by Rs 3 and Rs 2, respectively, taking their prices to Rs 123 and Rs 63.
For Wheel detergent powder, the 1 kg pack is now priced at Rs 93, following a Rs 3 increase. Its 500 gm pack has become costlier by Re 1 to Rs 47.
Beyond home care, HUL has also increased the MRP of Moti Gulab soap (150 gm) by Rs 8 to Rs 82 from Rs 74, marking a price increase of more than 10%.
HUL Signals Calibrated Price Hikes Amid Inflation
The latest revisions come amid persistent commodity inflation, which continues to put pressure on FMCG companies’ input costs and margins.
Last month, HUL Managing Director and CEO Priya Nair indicated that the company would continue to take calibrated price increases depending on movements in input costs. She also noted that elevated commodity inflation remained a challenge, even as consumer demand continued to be resilient.
FMCG companies have been recalibrating prices across product categories to manage rising input costs while balancing affordability and volume growth in an increasingly competitive market.
The latest price increases reflect HUL’s efforts to navigate the inflationary environment while protecting profitability.
