The Tata Consumer Products-owned brand has introduced a certified organic range featuring almonds, cashews, walnuts and six seed variants, with an initial focus on e-commerce and direct-to-consumer channels
Organic India, a Tata Consumer Products brand, has expanded its portfolio into the everyday nutrition category with the launch of a certified organic range of nuts and seeds in India. The new offering comprises almonds, cashews and walnuts, alongside six seed variants – chia, flax, pumpkin, sesame, sunflower and watermelon – as the company looks to strengthen its presence in the growing market for organic and plant-based food products.
Positioned around the proposition of ‘Pure Taste. Just as Nature Intended’, the range aims to tap into changing consumer preferences for naturally sourced food products, ingredient transparency and quality assurance. The launch also marks an extension of Organic India’s organic sourcing credentials into categories that are increasingly becoming part of consumers’ daily diets.
The company said the products are supported by applicable organic certifications, stringent quality checks and comprehensive testing for 267 pesticide residues, as it seeks to build consumer confidence around sourcing and product quality.
Expanding Presence In Everyday Nutrition
The new portfolio has been designed to encourage everyday consumption, with products intended for use across different eating occasions. Consumers can incorporate the nuts and seeds into breakfast, salads, smoothies and regular meals, or consume them as standalone snacks.
Commenting on the launch, Sharat Verma, President – Packaged Beverages & Organic India, Tata Consumer Products, said consumers were increasingly looking for food products that offered nutritional value while remaining closer to their natural origins.
“With our new Certified Organic Nuts & Seeds range, we are bringing together authentic taste, organic integrity and the quality standards that consumers associate with Organic India. Our ambition is simple: to allow people to enjoy the natural taste of nuts and seeds with greater confidence in what they are choosing,” Verma said.
He added that nuts and seeds represented a natural extension of the brand’s philosophy of encouraging more mindful consumption, allowing Organic India to take its organic credentials into more everyday consumption occasions.
Sachin Tendulkar Highlights Importance Of Organic Sourcing
Sachin Tendulkar, who is associated with Organic India, also highlighted the importance of understanding the origins of food and the processes involved in its cultivation.
“It is important for everyone to know where our food comes from and how it is grown. What has drawn me to Organic India is its commitment to integrity, and the way the team strives to translate promises into action,” Tendulkar said.
He added that the new nuts and seeds range extended the brand’s philosophy to food products that consumers incorporate into their everyday routines.
ECommerce To Lead Initial Distribution
The new range will initially be available through leading e-commerce platforms, Organic India’s direct-to-consumer (D2C) website and its exclusive brand outlets. The company plans to subsequently expand distribution into modern trade and general trade channels.
The launch represents another step in Organic India’s efforts to broaden its portfolio beyond its existing offerings and establish a stronger presence in everyday nutrition. By entering the nuts and seeds segment, the brand is looking to leverage its organic sourcing credentials across additional food categories and consumption occasions.
