Instamart
FMCG

Tupperware Enters Quick Commerce Through Instamart Partnership

Tupperware has entered India’s quick commerce segment through a partnership with Instamart, enabling on-demand delivery of its kitchen storage and food organization products across multiple cities.

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E-commerce & Marketplaces

Instamart Brings Panini’s FIFA 365 Adrenalyn XL™ 2026 Cards To India

Instamart partners with Panini to launch FIFA 365 Adrenalyn XL 2026 trading cards in India, tapping football fandom and growing demand for collectibles ahead of the World Cup

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E-commerce & Marketplaces Food & Beverage.

Dahi Over Cola, 9 PM Ice Creams Define India’s Summer Consumption

Instamart’s Summer Trends 2026 report shows that the evening window (6 to 9 PM) sees demand for ice cream more than double, with weekends turning the dial even higher

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E-commerce & Marketplaces

Instamart Sees 45x Surge In Demand On Akshaya Tritiya, Gold Orders Up 49x

Across the platform, the most loved gold grammages were 1 gram, 2 gram and 0.5 gram, with with Bengaluru, Mumbai, Hyderabad, Delhi driving demand surge

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Companies

JioHotstar, Instamart Partner To Bring Signal-led Commerce Advertising Capability

Consumers can transition from content consumption to product exploration through integrated call-to-action formats within the broader digital ecosystem

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Companies Food & Beverage.

Noice Expands Artisanal Dessert Range To Tap Summer Demand

The range, available on Instamart, aims to tap into the growing love for authentic flavours

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E-commerce & Marketplaces

Instamart, Kalyan Jewellers Introduce Gold Rate Lock Feature For Akshaya Tritiya

Instamart and Kalyan Jewellers introduce a gold price lock feature for Akshaya Tritiya, allowing customers to secure rates in advance and buy at the lowest price

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Companies Electronics

Asus To Double Down On Qcom After 167% MoM Growth In Feb

Alongside laptops, Asus is also seeing encouraging growth in its accessories portfolio, supported by its expansion into Jaipur, Kochi, Goa and Noida further to more tier 2 cities

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E-commerce & Marketplaces

Water Blaster Brand Spyra Debuts In India On Instamart

Instamart taps into the global ‘Kidult’ trend by bringing water blasters to India for the upcoming festive season

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Food & Beverage.

Swiggy Co-founder Puts Margins Over Discounts, Flags ‘Irrational Competition’

Sriharsha Majety says that the recent investments into lower consumer-side monetisation have not yielded the desired incremental order-growth

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