Instamart taps into the global ‘Kidult’ trend by bringing water blasters to India for the upcoming festive season
Bringing one of the world’s most powerful water blasters to customers just in time for the celebrations, Instamart is debuting Spyra ahead of Holi 2026, the company said in a statement. This marks the brand’s official India debut and adds a global, innovation-led product to Instamart’s Holi and summer lineup.
Engineered in Germany, Spyra combines precision-shot technology with rapid reload capability to deliver a high-performance play experience that has built a strong global following. Its India debut also taps into the growing “kidult” trend, where adults are rediscovering nostalgia through premium, design-forward products, the official statement added.
“India’s love for celebration and outdoor play makes it a natural home for Spyra. With Spyra, we are introducing an accessible yet high-performance product that reflects our core values of innovation and quality. Our partnership with Instamart is built as a strong, premium brand in India,” stated Sebastian Walter, Founder and Chief Executive Officer (CEO), Spyra.
The brand has tied up with Mumbai-based fashion-tech startup head, Founder, Suchi Sharma of Bella Lifestyle to manage its India operations.
“Over the past five years, we have seen a sharp rise in customers turning to quick commerce for both planned and last-minute Holi purchases. That has led us to build one of the widest festive assortments, from flower-based colours and water balloons to premium, experience-led products. This year, we’re taking it a step further by bringing global cult brand Spyra to India,” highlighted Manender Kaushik, Head – Instamart, Alternate Business.
