Alongside laptops, Asus is also seeing encouraging growth in its accessories portfolio, supported by its expansion into Jaipur, Kochi, Goa and Noida further to more tier 2 cities
Asus, the Taiwanese tech major, eyes strengthening its presence on quick commerce platforms as the brand recorded a strong 167 per cent month-on-month growth between January and February 2026 on Instamart. Building on this momentum, Asus also delivered a healthy performance in Q1 2026.
The company said that it continues to expand its offering on the platform, enabling the brand to reach consumers through a more convenient and reliable purchase experience. Understanding that retail experience plays a pivotal role in driving purchase decisions, the company has been working towards ensuring its presence across pin codes in India.
“Our strong growth on Instamart reflects this shift, along with the trust consumers place in Asus for performance-driven devices. We are also seeing encouraging traction in our accessories category as we expand into newer markets and will continue to build on this momentum,” stated Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India.
This growth has been driven by strong demand across southern and western markets, with cities such as Bangalore, Kolkata and Hyderabad leading the momentum. This is followed by traction in metro markets such as Delhi and Mumbai, which together account for over 95 per cent of the share. Alongside laptops, Asus is also seeing encouraging growth in its accessories portfolio, supported by its expansion into Jaipur, Kochi, Goa and Noida further to more tier 2 cities.
“Urban consumers increasingly value convenience and enabling access to Asus devices and accessories through Instamart reflects our continued efforts to expand selection on the platform beyond everyday essentials. We’re encouraged by the early traction this has seen and remain focused on working with brands and sellers to enhance the range of technology products available to users on the marketplace,” said Manender Kaushik, AVP, Category, Instamart.
Moving beyond cities, the company is also reaching talukas to further reach closer to its customers. It has deployed a multi-retail strategy through Asus exclusive stores, LFRs, ecommerce channels and quick commerce platforms.
