Myntra Beauty’s bath and body portfolio now has over 13,000 products spanning body washes, body scrubs, body butters, shower gels, bath salts, body oils
Strengthening its premium portfolio, Myntra Beauty has introduced American body scrub brand Tree Hut. Myntra Beauty’s bath and body portfolio now has over 13,000 products spanning body washes, body scrubs, body butters, shower gels, bath salts, body oils and more.
Tree Hut has made its debut on Myntra with its eight options, bringing a lineup of signature Shea Sugar Scrubs in globally beloved scents, including Moroccan Rose, Bikini Reef, Coco Colada, Cotton Candy and Pink Hibiscus, to beauty enthusiasts across India
“Skincare is one of the fastest-growing subcategories within Myntra Beauty, and we are seeing a fundamental shift from a functional routine to a full, intentional ritual. Tree Hut, with its iconic fragrances, its community-built credibility, and its genuine ingredient story, is exactly the kind of brand that fits where this category is headed,” stated Deepak Joshi, Senior Director – Category Management, Beauty and Personal Care, Myntra.
Skincare conversations in India have evolved from being centered squarely on facial care to a deliberate, sensorial self-care experience. The company said that the modern Indian consumer is treating bath and body as a high-engagement routine: exfoliate, cleanse, moisturise and scent.
As Indian consumers increasingly extend the logic of their facial skincare routines, actives, hydration, exfoliation and targeted nourishment to the rest of their bodies, Myntra is doubling down in its efforts to capture the shift.
