The premium lifestyle fragrance brand is expanding its offline retail presence as part of its omnichannel strategy
Nisara, an Indian premium lifestyle fragrance brand, has opened a new kiosk on the ground floor of Pacific Mall in Jaipur, expanding its offline retail presence and giving consumers an opportunity to explore its fragrance collection in person.
The kiosk allows customers to sample different fragrances, experiment with scents and find options that match their personal preferences. The launch is part of the brand’s efforts to strengthen its omnichannel strategy by complementing its digital presence with physical retail experiences.
Focus On In-Person Fragrance Discovery
The new kiosk is intended to help Nisara engage directly with consumers and make its fragrance portfolio more accessible. The brand offers fragrances across categories such as gourmand, fruity, sweet and refreshing scents.
Commenting on the launch, Tarvinder Pal, Founder of Nisara, said the Jaipur outlet marked an important milestone in the brand’s expansion across India.
“Fragrance is deeply personal, reflecting individuality, mood and identity. With our new kiosk at Pacific Mall, Jaipur, we aim to help customers discover our fragrances firsthand and find scents that become part of their everyday lives,” he said.
Pal added that physical retail would remain an integral part of the brand’s growth strategy, allowing it to bring its fragrance offerings closer to more consumers.
Nisara describes itself as an Indian lifestyle fragrance brand focused on contemporary and affordable fragrances for modern consumers, positioning scent as an everyday expression of personality and lifestyle.
