The at-home salon service provider says instant bookings account for more than half of its orders as it plans to expand into other metropolitan markets
Billu Salon is strengthening its presence in the at-home grooming market with an instant booking service that aims to send trained professionals to customers’ doorsteps within 30 minutes across Delhi-NCR.
The company said more than 50 per cent of its bookings come from instant salon services, reflecting demand for convenient grooming options that do not require customers to wait for conventional salon appointments. It plans to expand the service to other metropolitan cities, targeting consumers seeking professional beauty and grooming services at home.
The service caters to both men and women, with appointments typically lasting around an hour, depending on the treatment selected. The company’s model is designed to connect customers with nearby professionals through a network of local hubs located approximately five kilometres apart.
Hub-Based Model Supports Instant Bookings
Billu Salon’s operating model relies on local hubs and a network of trained professionals to fulfil appointments. By positioning its hubs close to customers, the company aims to reduce travel time and respond to instant bookings more efficiently.
The brand said its professionals follow standard operating procedures intended to maintain consistency and hygiene during at-home appointments. The service seeks to replicate key aspects of a salon experience while allowing customers to receive treatments in their own homes.
Nilesh Kothari, founder of Billu Salon, said demand for instant grooming services had prompted the company to introduce its Billu Instant Salon at Home offering.
“We have noticed high demand for instant salon services. That’s why we started Billu Instant Salon at Home to make it accessible,” Kothari said.
He added that the brand serves the grooming needs of both men and women, with an emphasis on professional standards and hygiene. Trained professionals follow standard operating procedures to support consistent service delivery, he said.
Expansion Plans Target Metropolitan Markets
Currently operating across Delhi-NCR, Billu Salon plans to take its instant doorstep service to other metropolitan markets. The expansion would allow the company to target consumers seeking flexible grooming options that fit around busy schedules.
The move comes as at-home services offer an alternative to traditional salon visits, particularly for customers looking to save travel time and avoid waiting for appointments. Billu Salon is positioning its instant booking model around convenience, proximity and access to trained professionals.
The company has not specified a timeline or named the cities it plans to enter next.
