The 10-day Glam21 Glam Van activation combines makeovers, product trials, free sampling and festive activities to drive consumer engagement across Ahmedabad, Vadodara, Surat and Rajkot
Glam21, an Indian beauty brand, has launched its Glam Van campaign for Navratri, taking interactive beauty experiences directly to consumers across Gujarat. The 10-day activation, running from October 9 to 18, spans Ahmedabad, Vadodara, Surat and Rajkot, offering makeovers, product trials, free product sampling and festive activities.
The campaign is designed to strengthen consumer engagement by allowing shoppers to experience Glam21’s beauty products first-hand during one of Gujarat’s biggest festive celebrations. The mobile activation combines product discovery with interactive experiences, positioning the brand closer to consumers beyond conventional advertising and promotional channels.
Five Stops Across Four Cities
The Glam21 Glam Van began its journey in Ahmedabad on October 9 and 10, followed by Vadodara on October 11 and Surat on October 12 and 13. The activation moved to Rajkot on October 14 and 15 before returning to Ahmedabad for its final leg from October 16 to 18.
Across these locations, consumers can participate in makeover sessions, try products, receive free samples and engage in activities designed around the festive season. The initiative aims to make beauty exploration more accessible and interactive while encouraging consumers to experiment with different looks and styles.
Bringing Beauty And Festive Engagement Together
Commenting on the initiative, Yuvika Dixit, Head of Marketing at Glam21, said, “Navratri is a time of celebration, colour and self-expression. Through the Glam21 Glam Van, we aim to bring our beauty offerings closer to consumers across Gujarat, giving them opportunities to explore our products, enjoy makeovers and participate in fun, festive activities. This initiative allows us to connect with consumers through engaging experiences during one of the state’s most vibrant celebrations.”
The campaign reflects Glam21’s approach of combining product discovery with on-ground consumer engagement. By taking its offerings directly to shoppers, the brand aims to create opportunities for consumers to interact with its products in a festive setting.
The mobile format also enables the brand to engage audiences across multiple cities through a single activation, bringing together beauty trials, makeovers and entertainment under one campaign.
