The colour cosmetics brand has introduced Caught Blushin’, inspired by the actress’s viral blush look after her appearance on ‘The Traitors’, marking the first product in their Rhea x Staze makeup line
Staze Beauty has collaborated with actress Rhea Chakraborty to introduce Caught Blushin’, a new blush inspired by her viral makeup look following her appearance on The Traitors. Priced at Rs 699, the product marks the first launch under the Rhea x Staze makeup line, with more products planned as part of the collaboration.
The blush look gained traction on social media, with fans and beauty enthusiasts recreating their own versions. Staze Beauty has sought to translate that interest into a product designed for Indian skin tones, tapping into the growing influence of social media-driven beauty trends on product development.
Caught Blushin’ features a blendable, buildable formula intended to deliver a natural flush of colour that can be intensified according to individual preferences. The product is positioned around versatility and ease of use, in line with Staze Beauty’s focus on multi-functional colour cosmetics for everyday routines.
Speaking about the collaboration, Rhea Chakraborty said her interest in experimenting with makeup and the response to her blush look prompted the idea of developing a product with the brand.
“I wanted to create a blush that I would personally want to use — something that works beautifully on Indian skin tones, is easy to build and, importantly, is accessible,” Chakraborty said.
She added that she had been closely involved in the product development process and described the collaboration as an opportunity to create beauty products reflecting her personal approach to makeup.
Saahil Nayar, Business Head, Staze, said the brand looks at beauty trends that move from cultural conversations into consumers’ everyday routines.
“Rhea’s blush look was one such moment. The response to it was immediate and organic, and it felt like the perfect opportunity to turn that moment into a product,” Nayar said.
He added that Caught Blushin’ combines the actress’s perspective on beauty with the brand’s focus on versatile, high-performance products designed for use on the go. The collaboration will extend beyond the initial launch, with further products planned under the Rhea x Staze makeup line.
The product will be available through the Staze Beauty website and leading beauty and ecommerce platforms.
