Tier-3 Cities Drive 40% Of Republic Day Sale Volumes
Tier 3 cities accounted for nearly 40 per cent of order volumes during Republic Day Sales 2026, with demand rising 19 per cent year-on-year, according to Unicommerce data.
Tier 3 cities accounted for nearly 40 per cent of order volumes during Republic Day Sales 2026, with demand rising 19 per cent year-on-year, according to Unicommerce data.
Black Friday overtook Diwali as India’s biggest online sale day in 2025, GoKwik data shows, with November leading annual consumption.
Amazon extends zero referral fee on products under ₹1,000 until Dec 31, stepping up competition with Flipkart’s zero-commission push.
Twenty-six leading e-commerce companies, including Zepto, Zomato, Flipkart and JioMart, have declared their platforms free of dark patterns under 2023 regulations.
Rural demand drives 12.9% FMCG growth in Q3, with 7.7% rural volumes and rising e-commerce share supporting sector momentum.
Fynd’s Festive Report 2025 shows Tier 3 demand and store-led fulfilment reshaping India’s festive e-commerce landscape.
Flipkart introduces zero commission for products under ₹1,000 and expands the model on Shopsy to cut seller costs and improve affordability.
Rural commerce platform VilCart launches a B2C marketplace app connecting village consumers with local Kirana stores, expanding its digital retail network beyond B2B.
bigbasket records 400% surge in Halloween 2025 sales, driven by soaring demand for costumes, décor, and confectionery.
India’s online shopping is less dependent on festive seasons, though mobiles and electronics remain highly seasonal, says Redseer report.