The German footwear brand will introduce its foot and body care range in India in October, expanding its portfolio beyond footwear
German footwear brand Birkenstock has entered India’s personal care segment with its Care Essentials portfolio, broadening its product offering beyond footwear. The company plans to introduce the range in India in October, marking its entry into foot and body care products alongside its established footwear and lifestyle business.
The collection was previewed at a showcase in Mumbai, where Birkenstock also presented its Autumn/Winter 2026 footwear range and new offerings from its 1774 collaboration line. The event brought together the brand’s latest product launches across footwear and personal care ahead of the Care Essentials rollout in India.
Care Essentials comprises four products focused on foot care: Exfoliating Foot Scrub, Nourishing Foot Balm, Comforting Dry Oil and Smoothing Pumice Stone. The portfolio also extends into body care through Relaxing Hand & Body Wash and Lotion, giving the brand a broader presence within the personal care category.
The range has been sold internationally for two years before its planned India launch. Birkenstock said the products are vegan and COSMOS Natural certified, with manufacturing carried out in Germany. The collection builds on the company’s positioning around foot health and its long-standing orthopaedic expertise.
The company’s Mumbai presentation also featured new versions of its Arizona, Madrid, Gizeh and Boston silhouettes as part of the Autumn/Winter 2026 collection. The 1774 line included collaborations with Italian fashion house ETRO and Seoul-based fashion label ADERERROR, adding to the brand’s premium design-focused offering.
Founded on a shoemaking heritage dating back to 1774, Birkenstock currently operates across more than 90 countries. The company reported revenue of EUR 2.09 billion in fiscal 2025 and has approximately 7,800 employees globally, according to the information provided by the company.
With Care Essentials, Birkenstock is extending its presence in India beyond its core footwear category into personal care. The move adds a new product segment to its existing portfolio while leveraging the brand’s association with foot health and its broader heritage in footwear and orthopaedic products.
