The fragrance brand is targeting 8 million customers as it looks to tap rising everyday consumption and premiumisation in India’s fragrance market
Titan Company’s fragrance brand Skinn is targeting annual revenue of Rs 1,000 crore by FY30 and plans to expand its customer base to 8 million, as it seeks to capture a larger share of India’s growing fragrance market. The company is banking on rising fragrance consumption, premiumisation and greater use of perfumes beyond occasions to drive growth.
Skinn estimates India’s fragrance market at around Rs 4,500 crore currently and expects it to reach approximately Rs 7,000 crore by FY30, implying annual growth of 13–15 per cent over the next four years. The company said changing consumer preferences are increasing the role of fragrances in everyday grooming, alongside growing interest in premium products.
The brand has also appointed actors Ayushmann Khurrana and Sobhita Dhulipala as brand ambassadors as part of its effort to broaden its consumer base. The appointments come as Skinn seeks to position fragrance as a more regular part of consumers’ grooming and lifestyle choices rather than a product primarily associated with special occasions.
“Skinn has been able to build strong momentum in the fragrance category, which is undergoing significant transformation, through its focus on product innovation. With a focus on launching new fragrances and enhancing consumer relevance, we see an opportunity to deepen Skinn’s relationship with consumers,” Manish Gupta, CEO, Fragrances and Accessories Division, Titan Company, said.
Gupta said the association with Khurrana and Dhulipala would help Skinn strengthen its connection with consumers, while the company continues to focus on new fragrance launches and product development.
Skinn’s growth strategy will also focus on premiumisation, with the brand continuing to develop fragrances in collaboration with international perfumers for the Indian market. The company said it will combine this product development approach with an understanding of changing consumer preferences as it works towards its FY30 revenue and customer targets.
