Brand ambassador Tara Sutaria fronts Always in Luxe campaign as Bobbi Brown spotlights Luxe Lipsticks and introduces Lip Tint Liner
Bobbi Brown India has launched its festive campaign, Always in Luxe, fronted by brand ambassador Tara Sutaria, as the beauty brand puts its Luxe Lipsticks in the spotlight while introducing its new Lip Tint Liner.
The campaign, launched on October 1, celebrates statement lip looks for the festive season, combining the brand’s established Luxe Lipsticks with its new approach to lip definition through the Lip Tint Liner.
The campaign film features Sutaria getting ready for festive occasions, with the brand positioning lip colour as the finishing element of different looks, from daytime gatherings to evening celebrations.
“There’s something about the festive season that makes getting ready feel special — dressing up, celebrating with the people you love and having an excuse to make a little more of every look,” said Tara Sutaria, Brand Ambassador, Bobbi Brown India. She added that lip colour can provide the finishing touch, with soft tints suited to daytime celebrations and richer shades for festive evenings.
Luxe Lipsticks Take Centre Stage
As part of the campaign, Bobbi Brown is highlighting its Luxe Lipsticks, which offer colour payoff, a satin finish and 10-hour moisture in a skincare-infused formula.
Downtown Plum and Hibiscus are being positioned as the key shades for the festive season, with the brand describing them as suitable for a range of skin tones.
Bobbi Brown Introduces Lip Tint Liner
The campaign also marks the launch of Bobbi Brown’s new Lip Tint Liner, a water-based lip product designed to line, fill and tint lips in one step.
The formula contains 97 per cent skin-caring ingredients, including hyaluronic acid and glycerine, while staining pigments provide sheer, buildable colour intended to enhance the natural lip tone.
The Lip Tint Liner comes in six shades and features a tapered felt applicator with a ball tip for application. The product is designed for 15-hour wear and is positioned as smudge-resistant, transfer-resistant, non-feathering and non-bleeding.
The liner can be worn on its own or layered underneath Luxe Lipstick, allowing consumers to use it for definition or as a base for a more intense lip look.
The Lip Tint Liner is priced at an MRP of Rs 2,500 and is available from October 1 across standalone Bobbi Brown stores in India, as well as in-store and online through Nykaa, Shoppers Stop and Sephora. It is also available online through Myntra and Tira.
With Always in Luxe, Bobbi Brown is combining its established Luxe Lipsticks with a new lip-definition product as the brand targets festive beauty consumption in India.
