The new division will oversee the business and marketing strategy for Laneige and Sulwhasoo as Amorepacific strengthens its focus on India’s premium beauty segment
Amorepacific India has created a new Premium Division for its premium K-beauty brands Laneige and Sulwhasoo and appointed Vidushi Goyal as Business Head of the division, as the company looks to strengthen its presence in India’s premium beauty market.
In her new role, Goyal will lead the business and marketing mandate for both brands in India, with a focus on driving long-term growth and developing a more India-centric approach for the two K-beauty brands.
New Premium Division To Drive Integrated Strategy
The new structure brings Amorepacific India in line with other strategic, high-growth markets within the Amorepacific Group’s global portfolio. The company said the move reflects India’s position as a key market for its future growth.
The Premium Division will oversee integrated business and marketing strategies across online and offline channels for Laneige and Sulwhasoo. The structure is aimed at strengthening the company’s position in India’s premium beauty segment.
Goyal To Lead Laneige And Sulwhasoo
Commenting on her appointment, Vidushi Goyal, Business Head, Premium Division, Amorepacific India, said the premium beauty segment in India is at an inflexion point.
“Laneige has already built a loyal Gen Z and millennial following, while Sulwhasoo, with its 80-year heritage in ginseng research, gives us a genuine luxury story to bring to India’s increasingly discerning beauty consumers,” Goyal said.
She added that her focus would be on building both brands into leading K-beauty names in India while strengthening Amorepacific’s position in the market.
Goyal Brings 15 Years Of Consumer Brand Experience
Goyal brings more than 15 years of experience in building and scaling consumer brands across the Beauty & Personal Care and D2C segments.
She was part of the founding marketing team at Mamaearth and has also worked on the business side at Swiss Beauty. Her experience spans brand building and scaling within India’s consumer and beauty categories.
The appointment comes as Amorepacific India looks to develop its premium brand portfolio through a dedicated structure covering both commercial and marketing functions for Laneige and Sulwhasoo.
