colour cosmetics
Beauty Health & Beauty

Mars Cosmetics Opens 45th Exclusive Brand Outlet Kiosk In Mumbai

Affordable luxury beauty brand sharpens offline strategy, targets 60 EBOs nationwide this fiscal   Mars Cosmetics, one of India’s fastest-growing beauty brands, has strengthened its brick-and-mortar presence with the launch of its 45th Exclusive Brand Outlet (EBO) kiosk at Lake Shore Mall (formerly Viviana Mall) in Mumbai. The latest opening marks another milestone in the […]

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Beauty Health & Beauty Interviews

Swiss Beauty Taps Skincare To Broaden Market Reach

Vidushi Goyal, CMO of Swiss Beauty, speaks with BW Retail World about the brand’s expansion from colour cosmetics to skincare, evolving consumer habits, and building a holistic beauty portfolio for India   How is Swiss Beauty leveraging its market share to drive revenue growth across offline and online channels? We’re really proud of how far […]

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