Iconic fragrance returns with updated formulations and ethical sourcing amid strong global demand
British-born ethical beauty brand The Body Shop has introduced the return of its globally popular Dewberry range in India, reviving a cult fragrance that first rose to fame in the 1990s. The introduction is driven by strong consumer demand worldwide, reintroduces the iconic scent with modern textures, updated formulations and sustainably sourced ingredients.
Dewberry has been reimagined for a new generation while retaining its original bold, fruity character. The collection combines nostalgia with The Body Shop’s long-standing commitment to ethical beauty, featuring Community Fair Trade ingredients such as shea butter and sesame seed oil, the company said.
The Dewberry fragrance opens with juicy dewberry notes layered with crisp green leaves and eucalyptus, leading into a floral heart of jasmine, freesia and white lily. It settles into a warm base of cedarwood and soft musk, delivering a playful yet sophisticated scent profile that balances freshness with familiarity.
In India, the Dewberry portfolio spans bath, body and fragrance categories, including shower gel, body butter, body yogurt, hand balm, body mist and a concentrated perfume oil, which is positioned as the hero product within the lineup. Prices range from Rs 595 for the shower gel and hand balm to Rs 2,095 for the perfume oil.
Rahul Shanker, Group CEO, Quest Retail and House of Beauty, said the relaunch reflects the brand’s effort to reconnect heritage products with today’s consumers. “The relaunch of the Dewberry collection through a modern lens celebrates joy, self-expression and a love for nostalgic classics. The range invites customers to rediscover a familiar favourite that feels vintage, nostalgic and fresh at the same time,” he said.
The Dewberry range will be available across The Body Shop’s physical stores in India as well as online starting 1 February 2026.
