Beauty meets floral retail as Mars Cosmetics partners with IGP to introduce a first-of-its-kind gifting concept blending cosmetics with curated bouquets In a move that blends beauty retail with experiential gifting, Mars Cosmetics has partnered with IGP to introduce ‘Makeup Bouquets’, a first-of-its-kind concept that combines cosmetics with floral arrangements. The collaboration brings together […]
Adaptability is essential, requiring brands to stay responsive to changing consumer preferences and embrace new marketing trends to remain competitive
Consumer concern around the rising cost of living has eased slightly over the past year, with just 43 per cent now fearing their finances will worsen in the next few months, compared to 80 per cent who felt that way a year ago, according to the third edition of the Capgemini Research Institute’s annual consumer […]
Shiprocket, the ecommerce enablement platform, has introduced its new offering, ‘Shiprocket Amplify’, in partnership with One Impression, an Influencer Marketing platform. With over 70 crore Indians using social media platforms on a regular basis, and approx. USD 16 billion spent on influencer marketing globally in 2022 with RoAS as high as 8X, influencer marketing presents […]
During the festive season, the advertising and influencer marketing landscape in India experiences significant transformations. The digital domain continues to dominate, fueled by rising online activity and ecommerce growth, which has been accelerated by the Covid-19 pandemic. Brands are actively investing in digital advertising, with a focus on video content and personalised messaging. Influencer marketing […]
