Adaptability is essential, requiring brands to stay responsive to changing consumer preferences and embrace new marketing trends to remain competitive
Authenticity is key for brands, as collaborating with influencers who genuinely align with their values ensures authentic promotion of their products. Micro-influencers play a vital role in this strategy, effectively reaching niche audiences and driving sales. A customer-centric approach is equally important, with brands prioritising customer feedback and incorporating it into their marketing strategies. Additionally, adaptability is essential, requiring brands to stay responsive to changing consumer preferences and embrace new marketing trends to remain competitive.
At the 3rd annual Building Blocks of Retail Summit, organised by BW Retail World, a dynamic panel discussion shed light on the transformative role of influencer marketing in retail success. Industry leaders from diverse sectors shared invaluable insights on how brands are leveraging digital platforms, authenticity, and customer-centric strategies to connect with audiences and drive growth. From harnessing the power of micro-influencers to embracing adaptability in an ever-evolving landscape, the panelists provided a comprehensive roadmap for brands aiming to thrive in the modern retail ecosystem.
Siddharth Shah, Founder of SS Mobile, highlighted the significant shift from traditional marketing methods to digital platforms. He emphasised the increasing importance of influencer marketing, particularly in reaching younger audiences. Shah explained how social media platforms have become powerful tools for connecting with customers and driving sales.
Dhruv Agarwal, Director and CEO of Stahl Kitchens, discussed the importance of aligning with influencers whose values and aesthetics resonate with the brand’s ethos. He emphasised the need for authenticity and genuine engagement to build trust with the target audience. Agarwal shared how Stahl Kitchens has successfully leveraged influencer marketing to create a strong brand identity and drive sales.
Prateek Ruhail, Co-Founder and Co-CEO of Vanity Wagon, highlighted the potential of micro-influencers in shaping consumer behavior. He explained how these smaller influencers, with their niche audiences, can be highly effective in driving sales and building brand loyalty. Ruhail emphasised the importance of building long-term relationships with influencers and empowering them to share authentic content.
Pavneet Bhasin, Co-Founder of Athena Lifestyle, shared the importance of a customer-centric approach to influencer marketing. He emphasised the value of listening to customer feedback and incorporating it into the brand’s marketing strategy. Bhasin explained how Athena Lifestyle has successfully leveraged customer testimonials and influencer collaborations to build a strong customer base.
Priyanka Sachdeva, Founder of Core and Pure, discussed the evolving landscape of influencer marketing and the importance of adapting to changing consumer preferences. She highlighted the need for brands to focus on building strong relationships with their customers and creating meaningful content that resonates with them.
The panel discussion was chaired by Samridhi Katyal, Co-founder, Fandrum and concluded with a strong emphasis on the importance of building strong relationships with influencers, leveraging technology to enhance marketing efforts, and prioritising customer satisfaction. By embracing these principles, brands can effectively harness the power of influencer marketing to drive sustainable growth and success.
