Beauty meets floral retail as Mars Cosmetics partners with IGP to introduce a first-of-its-kind gifting concept blending cosmetics with curated bouquets
In a move that blends beauty retail with experiential gifting, Mars Cosmetics has partnered with IGP to introduce ‘Makeup Bouquets’, a first-of-its-kind concept that combines cosmetics with floral arrangements.
The collaboration brings together beauty and flowers in curated formats such as Makeup Bouquets and Floral Boxes, aimed at reimagining traditional gifting. The offering is designed to make gifting more expressive, artistic, and emotionally engaging for consumers, particularly in an increasingly experience-driven retail landscape.
Speaking on the launch, Tanya Rashi, Marketing Manager at Mars Cosmetics, said the initiative reflects the brand’s belief that beauty is a deeply personal and joyful experience. She noted that the collaboration seeks to go beyond conventional gifting by combining creativity, emotion, and individuality, positioning Makeup Bouquets as a unique expression of these values.
The launch has been timed around International Women’s Day, with IGP emphasising the role of gifting in celebrating women’s contributions across leadership, creativity, and care. Tarun Joshi, Founder and CEO of IGP, highlighted that the partnership aims to transform appreciation into meaningful gestures through thoughtful, design-led gifting experiences.
To amplify the concept, the campaign has been driven by influencer-led storytelling, with creators sharing personal gifting moments—from milestone celebrations to everyday appreciation—underscoring the emotional significance of gifting beyond the product itself.
Currently, the Makeup Bouquets range is exclusively available on IGP across key urban markets including Delhi NCR and Mumbai. The collection caters to multiple occasions, offering consumers a novel and playful alternative to traditional gifts.
With this association, Mars Cosmetics and IGP are aiming to disrupt the gifting segment by merging beauty retail with experiential design, signalling a broader shift towards hybrid, emotion-led consumer offerings in India’s evolving retail ecosystem.
