Beauty brand strengthens mall presence and consumer outreach as it scales affordable, trend-led offerings across India Mars Cosmetics has crossed the milestone of 50 retail kiosks across India with the launch of its latest outlet at Bhartiya Mall, signalling a sharp acceleration in its offline expansion strategy and reinforcing its position among the country’s […]
Beauty meets floral retail as Mars Cosmetics partners with IGP to introduce a first-of-its-kind gifting concept blending cosmetics with curated bouquets In a move that blends beauty retail with experiential gifting, Mars Cosmetics has partnered with IGP to introduce ‘Makeup Bouquets’, a first-of-its-kind concept that combines cosmetics with floral arrangements. The collaboration brings together […]
Affordable luxury beauty brand sharpens offline strategy, targets 60 EBOs nationwide this fiscal Mars Cosmetics, one of India’s fastest-growing beauty brands, has strengthened its brick-and-mortar presence with the launch of its 45th Exclusive Brand Outlet (EBO) kiosk at Lake Shore Mall (formerly Viviana Mall) in Mumbai. The latest opening marks another milestone in the […]
Indian beauty brand stages a first-of-its-kind hot air balloon proposal to debut its Cloud Kiss Soft-Matte Lipstick Indian beauty brand Mars Cosmetics has raised the bar for experiential marketing with the launch of its latest product, Cloud Kiss Soft-Matte Lipstick, unveiled through a dramatic sunrise hot air balloon proposal — a first for the […]
A romantic fusion of music and makeup to celebrate love in every shade Mars Cosmetics is redefining Valentine’s Week with the launch of its “Love Track” Velvet Lip Tint, a unique blend of music and makeup that celebrates love in every shade. Available in six exclusive colors, this hydrating lip tint is inspired by […]
The brand expands its footprint to metro cities and beyond, making makeup inclusive for all Mars Cosmetics, a renowned name in the Indian beauty industry, is set to achieve a remarkable milestone with the launch of its 30th kiosk by the end of this month. This expansion reinforces the brand’s commitment to making high-quality, […]
By the end of the current fiscal year, Mars plans to expand its presence to 40 Shoppers Stop stores nationwide, offering a wide range of beauty products to customers across India
