A romantic fusion of music and makeup to celebrate love in every shade
Mars Cosmetics is redefining Valentine’s Week with the launch of its “Love Track” Velvet Lip Tint, a unique blend of music and makeup that celebrates love in every shade. Available in six exclusive colors, this hydrating lip tint is inspired by the emotions of a love story, encouraging beauty enthusiasts to express their passion using the hashtag #BeMyValenTINT.
To amplify the romance, Mars has also released an exclusive music video, capturing the essence of love and the inspiration behind the product’s aesthetic. Just as music creates lasting memories, the Love Track Velvet Lip Tint leaves a soft, pigmented touch on the lips—just like love leaves an imprint on the heart.
Muskan Jain, Brand Manager at Mars Cosmetics, shared her excitement about the launch: “This Valentine’s Day, we wanted to create a product that enhances beauty while evoking deep emotions. Music has the power to capture unforgettable moments, and we aimed to bring that same timeless feeling to our Love Track Velvet Lip Tint. The shades are carefully pigmented to suit every skin tone, ensuring that everyone finds a color that makes them feel beautiful and confident—just like a love song that stays with you forever.”
The Love Track Velvet Lip Tint features a water-based formula that delivers deep hydration and a soft, velvety finish for all-day comfort. Designed to complement diverse skin tones, its six universal shades make it the perfect beauty companion for every love story.
Unlike traditional Valentine’s Day beauty launches, “Love Track” is more than just a seasonal trend—it’s a timeless addition to every makeup lover’s collection. The campaign blends love, music, and beauty, transforming passion and artistry into an unforgettable experience.
The Mars Love Track Velvet Lip Tint is now available at leading beauty retailers and online.
Mars Cosmetics is a pioneering Indian beauty brand committed to creativity, innovation, and affordability. With a wide range of high-quality, budget-friendly products, Mars continues to push the boundaries of cosmetics, ensuring that beauty remains accessible to all.
