V-Day Disconnect: Women Ditch Extravagance, Singles Skip The Hype
The report reveals that physical touch ranks as a love language for 12 per cent of Gen Z, compared with just 2 per cent of Millennials
Consumer
Fashion & Lifestyle
Brands
E-commerce & Marketplaces
IGP’s Valentine Sales Surge As Women Lead 52% Of Purchases
- by BW Retail World Bureau
- February 20, 2025
D2C gifting giant sells 5 million flowers, sees record engagement IGP, a leading global D2C multi-category gifting platform, witnessed an extraordinary surge in engagement during its Valentine’s Week campaign. The brand’s latest sales data highlights a growing consumer preference for heartfelt and personalised gifts, with flowers, chocolates, and customised items dominating the market. The […]
Consumer
E-commerce & Marketplaces
Economy
Prepaid Orders Outnumber COD Orders During Valentine’s Day Sale: Report
- by BW Retail World Bureau
- February 18, 2025
The report states that prepaid average order value (AOV) grew by 12 per cent during the Valentine’s Day Sale period
Companies
Consumer
E-commerce & Marketplaces
Economy
581 Chocolate Orders Per Min: Swiggy Instamart’s Bull Run On Valentine’s Day
- by BW Retail World Bureau
- February 15, 2025
Swiggy’s Co-founder Phani Kishan compared the scenes with the stock market, labelling this as Swiggy Instamart’s bull run.
E-commerce & Marketplaces
Flipkart Turns Snores Into Savings This Valentines Day
- by BW Retail World Bureau
- February 13, 2025
Ecommerce giant gamifies snoring with AI-powered deals, celebrating love in all its imperfect moments Flipkart, India’s leading ecommerce marketplace, has launched an innovative ‘Snore Campaign’ that transforms an everyday habit—snoring—into a playful shopping experience. The campaign features a special Snore Calculator, which listens to a user’s snoring patterns and converts them into exclusive discounts. […]
Beauty
cosmetics
Health & Beauty
Mars Cosmetics Unveils “Love Track” Lip Tint For Valentine’s Week
- by BW Retail World Bureau
- February 10, 2025
A romantic fusion of music and makeup to celebrate love in every shade Mars Cosmetics is redefining Valentine’s Week with the launch of its “Love Track” Velvet Lip Tint, a unique blend of music and makeup that celebrates love in every shade. Available in six exclusive colors, this hydrating lip tint is inspired by […]
Food
Food & Beverage.
Starbucks’ Viral Pink Drink Lands In India For Valentine’s Day
- by BW Retail World Bureau
- February 10, 2025
Limited-edition menu brings a taste of love to coffee lovers Starbucks India is set to turn Valentine’s Day into a pink-hued celebration with the much-anticipated arrival of its viral Pink Drink. Originally introduced as a secret menu item, the drink gained immense global popularity and was officially launched by Starbucks in 2017. Now, just […]
Brands
Companies
National
News
Quick Commerce Speeds Up Hearts As Valentine’s Day Sales Rise
- by Amisha Sharma
- February 16, 2024
Valentine’s Day Sales Skyrocket for Zomato, Swiggy, Blinkit, Dunzo, and Zepto as Flowers, Cakes, Teddies, and Surprising Trends Take Center Stage In the spirit of Valentine’s Day, the food and quick commerce sector, platforms including Zomato, Swiggy, Blinkit, Dunzo and Zepto, have experienced substantial growth. The firms reported a significant surge in items ordered like […]
Brands
Companies
Feature
News
Love Is In The Air: Valentine’s Day Sparks Gifting Boom, Chocolate Reigns Supreme All Week
- by Amisha Sharma
- February 14, 2024
Gifting companies witness soaring sales, chocolate charms dominate hearts in Valentine’s Week Amidst the end of Valentine’s week with heartfelt expressions and romantic gestures, gifting companies and brands have witnessed impressive growth in their sales compared to last year. The brands are expected to report the skyrocketed number of sales by the end of today. […]
Brands
Food/Entertainment
News
Hershey India Enables Consumers To Express Their Love On V-Day With 360-Degree Experiential Campaign
- by BW Retail World Bureau
- February 14, 2023
Hershey India, a subsidiary of The Hershey Company, a leading global snacking and confectionery company and the largest producer of quality chocolates in North America, kicked off an integrated 360-degree Valentine’s Day campaign inviting and enabling consumers to express their love with its #YourForevers campaign. The multi-platform integrated campaign celebrates love in multiple ways with […]