D2C gifting giant sells 5 million flowers, sees record engagement IGP, a leading global D2C multi-category gifting platform, witnessed an extraordinary surge in engagement during its Valentine’s Week campaign. The brand’s latest sales data highlights a growing consumer preference for heartfelt and personalised gifts, with flowers, chocolates, and customised items dominating the market. The […]
The report states that prepaid average order value (AOV) grew by 12 per cent during the Valentine’s Day Sale period
Swiggy’s Co-founder Phani Kishan compared the scenes with the stock market, labelling this as Swiggy Instamart’s bull run.
Ecommerce giant gamifies snoring with AI-powered deals, celebrating love in all its imperfect moments Flipkart, India’s leading ecommerce marketplace, has launched an innovative ‘Snore Campaign’ that transforms an everyday habit—snoring—into a playful shopping experience. The campaign features a special Snore Calculator, which listens to a user’s snoring patterns and converts them into exclusive discounts. […]
A romantic fusion of music and makeup to celebrate love in every shade Mars Cosmetics is redefining Valentine’s Week with the launch of its “Love Track” Velvet Lip Tint, a unique blend of music and makeup that celebrates love in every shade. Available in six exclusive colors, this hydrating lip tint is inspired by […]
Limited-edition menu brings a taste of love to coffee lovers Starbucks India is set to turn Valentine’s Day into a pink-hued celebration with the much-anticipated arrival of its viral Pink Drink. Originally introduced as a secret menu item, the drink gained immense global popularity and was officially launched by Starbucks in 2017. Now, just […]
Valentine’s Day Sales Skyrocket for Zomato, Swiggy, Blinkit, Dunzo, and Zepto as Flowers, Cakes, Teddies, and Surprising Trends Take Center Stage In the spirit of Valentine’s Day, the food and quick commerce sector, platforms including Zomato, Swiggy, Blinkit, Dunzo and Zepto, have experienced substantial growth. The firms reported a significant surge in items ordered like […]
Gifting companies witness soaring sales, chocolate charms dominate hearts in Valentine’s Week Amidst the end of Valentine’s week with heartfelt expressions and romantic gestures, gifting companies and brands have witnessed impressive growth in their sales compared to last year. The brands are expected to report the skyrocketed number of sales by the end of today. […]
Hershey India, a subsidiary of The Hershey Company, a leading global snacking and confectionery company and the largest producer of quality chocolates in North America, kicked off an integrated 360-degree Valentine’s Day campaign inviting and enabling consumers to express their love with its #YourForevers campaign. The multi-platform integrated campaign celebrates love in multiple ways with […]
