Swiggy’s Co-founder Phani Kishan compared the scenes with the stock market, labelling this as Swiggy Instamart’s bull run.
As Valentine’s Day fervour gripped the nation, Indians showered their loved ones with thoughtful gestures. With people going all out to celebrate the day of romance, Swiggy Instamart registered a healthy surge in orders. As chocolates and roses emerged as the most popular choices, the platform saw 581 chocolate orders per minute during peak hours.
Swiggy’s Co-founder Phani Kishan shared the data on X (formerly Twitter) and compared the scenes with the stock market, labelling this as Swiggy Instamart’s bull run. The platform registered a similar record-breaking sales surge during the New Year’s Eve celebrations.
“Our analysts have crunched the numbers, and the Valentine’s Day rush is mad! At peak, we saw: 581 chocolate orders per minute and 324 rose orders per minute. If there was ever a stock market for love, this was the bull run,” Kishan wrote in his post.
Revealing more details regarding the trends during the day, Kishan wrote that a platform’s user spent Rs 29,844 on 24 orders which included 174 chocolates. He added, “Love (and chocolates) are in the air! At 10:53 AM, Swiggy Instamart had already delivered 2x more chocolates than last Valentine’s Day. Right now, we are at 5x the orders of a regular Friday—clearly, sweet surprises are the way to go!”
At 1:46 PM, the Co-founder shared the post which highlighted the growing demand for roses. He stated, “With 16x more orders than a regular Friday, looks like every cart is saying it with flowers.”
As far as the New Year’s Eve trends were concerned, Cities like Ludhiana, Rajkot, Pondicherry, and Kanpur ordered 2-3 times more than the daily average, proving their party spirit. Bhubaneswar and Mangaluru emerged as the busiest new additions to Swiggy’s ever-expanding network, with a user in Bhubaneswar placing a staggering Rs 12,000 order for protein bars to kick start their New Year.
