Ecommerce giant gamifies snoring with AI-powered deals, celebrating love in all its imperfect moments
Flipkart, India’s leading ecommerce marketplace, has launched an innovative ‘Snore Campaign’ that transforms an everyday habit—snoring—into a playful shopping experience. The campaign features a special Snore Calculator, which listens to a user’s snoring patterns and converts them into exclusive discounts. Customers can record their partner’s snores on the Flipkart app to unlock exciting offers, making Valentine’s Day shopping more interactive than ever.
Adding to the fun, Flipkart has also released a humorous ad film that captures a girlfriend’s frustration over her boyfriend’s loud snoring—until she discovers she can turn his snores into valuable deals. The campaign redefines love by celebrating life’s imperfections and transforming them into joyful moments.
To unlock exclusive discounts through Flipkart’s Snore Campaign, customers need to visit the Snore Store (snorestore.in) and choose a product they’d like to purchase. Next, they simply record their partner’s snoring using the Flipkart app.
The Snore Calculator then analyses the recording, evaluating factors such as volume, frequency, and snore patterns to determine the discount value. The louder and more frequent the snores, the better the deal, with savings of up to Rs 3,000. This interactive experience adds a fun twist to Valentine’s Day shopping, turning an everyday habit into a rewarding celebration of love.
By integrating AI and gamification, Flipkart continues to pioneer interactive commerce, offering customers a fresh, engaging way to shop.
